Media Essay Example | Topics and Well Written Essays - 2250 words - 4

Media - Essay Example Drury (2008) further elaborates that the social networking sights, such as Facebook and Twitter, are two important platforms where people have created virtual identity for sharing different types of content and interacting with each other; thereby, social media democratises the content in its all forms. The scope of this paper is to elaborate on the news consumption and translate that consumption into further interaction and into tangible form such as buying or subscribing to news and information. In this regard, it is essential to highlight that the news dissemination purpose is to increase awareness and enable consumers to make well-informed decisions relating to products and services which are being offered through marketing on social media and other forms which disseminate information and news. Keeping this view in mind, the social media, particularly the role of social networking sites will be closely discussed for producing, marketing, distributing and consuming the news. For this objective, following sections will highlight the role of social media with the above mentioned aspects of news. First, social media and production of news section has been given. It is followed by social media and marketing of news part has been included. Subsequently, social media and distribution of news segment has been incorporated. Before the conclusion part, social media and consumption of news section has been provided. Social media facilitates and empowers the rise of citizen journalism. Citizen journalism refers to individuals, who are not formally member of any news agency, produce, report, and upload any news through using the medium of the Internet and more specifically the social media sites (Bryant, 2006). Silverblatt (2013) differently describe the use and prominence of the citizen journalism on the land of the social networking sites by explaining that the citizen journalism refers to